About WHObyYOU

  • What is WHObyYOU?

    WHObyYOU is local, social search. Find the best local businesses and service providers recommended by YOUR friends, colleagues and favorite local experts.

    Use social filters to narrow search results based on the criteria that matter to you (quality, not quantity). Broadcast service requests to your social graph (Facebook, Twitter, Foursquare, email) and collect responses in one place. Promote your business by encouraging direct referrals from your existing customers. No negatives, no anonymity, just good, clean fun.

    WHObyYOU was formed in 2009 by David Fano, Federico Negro and Steve Sanderson. Alongside WHObyYOU, they own and operate a technology consultancy, CASE, based in New York City (it pays the bills). They rely almost exclusively on direct referrals to find new work and hire new services... if WHObyYOU had existed in 2008 they would have gotten more sleep.

  • The Management Team

    • David Fano

      Co-Founder | New York, NY

      David brings a deep passion for technology and all things geek to WHObyYOU. David has been responsible for the vision and functionality of WHObyYOU (he does a lot of the front end devlopement (html,css and jQuery) himself). He has been building business ventures his entire life and loves the instant gratification that comes with web development (as opposed to architecture...).

    • Federico Negro

      Co-Founder | New York, NY

      Federico brings a Latin connection to the management team. Raised in Montevideo and Buenos Aires, educated in the US, Federico has developed a worldly design sensibility that guides the look and feel of the site. When not working on prototypes, he can be found grilling beef from his favorite Argentine butcher or on the beach (preferably both).

    • Steve Sanderson

      Co-Founder | New York, NY

      Steve brings an eye for detail (let's admit it, he's anal) to the design, functionality and messaging of WHObyYOU. He grew up on a family farm in rural Virginia, is pescetarian, likes British menswear, live music, contemporary art and drives a Vespa P200E.

  • The Development Team

  • A VERY Special Thanks To: